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"I just need to decide if we're going to buy Instagram"

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"I just need to decide if we're going to buy Instagram"

Sep 8, 2023
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"I just need to decide if we're going to buy Instagram"

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Welcome to Internal Tech Emails: internal tech industry emails that surface in public records. 🔍 If you haven’t signed up, join 35,000+ others and get the newsletter:


Mark Zuckerberg on acquiring Instagram

April 5, 2012

Mark Zuckerberg
I just need to decide if we're going to buy Instagram

Mark Zuckerberg
We have this big issue right now because gaming is shifting from us to mobile platforms. It's causing all this negative momentum in a bunch of ways around gamer overall user engagement, ad spend from gamers, overall revenue, etc.

Mark Zuckerberg
Pinterest and Foursquare are likely more valuable markets than photos.

Mark Zuckerberg
Instagram can hurt us meaningfully without becoming a huge business though. For the others, if they become big we'll just regret not doing them.

Mark Zuckerberg
Or we can buy them then, or build them along the way.

Mark Zuckerberg
We're kind of already working on building some version of Foursquare.


[This document is from the House Judiciary Antitrust Subcommittee (2020).]

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Previously: Instagram cofounder on Mark Zuckerberg: “will he go into destroy mode if I say no” (February 13, 2012)


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