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Companies
Amazon | Apple | FTX | Google | Meta | Microsoft | OpenAI | Tesla | Theranos | Twitter | Uber | Others
People
Jim Allchin | Sam Altman | Sam Bankman-Fried | Jeff Bezos | Sergey Brin | Dick Costolo | Eddy Cue | Tim Cook | Jack Dorsey | Craig Federighi | Scott Forstall | Bill Gates | Elizabeth Holmes | Steve Jobs | Travis Kalanick | Marissa Mayer | Elon Musk (OpenAI) | Elon Musk (Tesla) | Elon Musk (Twitter) | Larry Page | Satya Nadella | Sheryl Sandberg | Sundar Pichai | Phil Schiller | Phil Spencer | Eric Schmidt | Ilya Sutskever | Kevin Systrom | Linda Yaccarino | Mark Zuckerberg
Key
π = Editorβs Pick
Amazon
Jeff Bezos
βIβd buy [Ring] right nowβ π
December 15, 2017
Email to exec about Signal
February 29, 2020
Others
Meeting notes on super-fast delivery
September 19, 2013
Memo about why Amazon should acquire Ring
October 10, 2017
Amazon execβs concerns about Ring acquisition
October 31, 2017
Meeting invite template
March 5, 2021
Apple
Eddy Cue
Email brainstorming Apple's rules for in-app subscriptions
February 9, 2011
Email about promoting Shazam Player in the App Store
January 12, 2012
Email to execs about iTunes gift cards
February 15, 2013
Email to Tim Cook about improving App Store discovery
June 9, 2015
Email to Tim Cook about search deal renegotiations with Google
January 22, 2016
Tim Cook
Reaction to email from Epicβs Tim Sweeney
June 26, 2015
Email to execs: βI need the two of you to play the role I usually playβ
October 27, 2018
Talking points for earnings call: "Hot topics"
October 31, 2018
Email about supplier leaks
November 5, 2018
Email to execs about China
November 24, 2018
Notes for Apple board call
December 17, 2018
Email to employees about war in Ukraine
March 1, 2022
Craig Federighi
Email about detecting more apps that use private APIs
August 28, 2013
Emails about acquiring a cloud gaming service
August 22, 2017
Emails with execs about preventing phishing
December 1, 2019
Scott Forstall
Email to Steve Jobs about the future of mobile
October 19, 2006
Feedback on a draft of Steve Jobsβs letter announcing third-party iPhone apps
October 14, 2007
Email to Steve Jobs about alert copy π
May 17, 2008
Email to Steve Jobs about Google contacts
June 29, 2008
Initial requirements for In-App Purchase feature
December 19, 2008
Steve Jobs
Email negotiating Appleβs deal with Microsoft π
July 24, 1997
Email to Bill Gates about Appleβs relationship with Microsoft π
February 3, 1998
Email to employees referencing Aristotle
January 20, 2002
Email to execs about MusicMatch and iPod DRM
May 8, 2003
Emails with Adobe CEO Bruce Chizen about recruiting π
May 26, 2005
Email to Jony Ive and Bas Ording about phone design π
October 5, 2005
Email to execs about negotiations with Qualcomm
November 14, 2006
Email to execs about music industry releasing MP3s
December 5, 2006
Emails with Eric Schmidt about recruiting π
March 7, 2007
Executive team meeting agenda π
August 5, 2007
Email with Palm CEO about recruiting Appleβs employees π
August 26, 2007
Email with Bertrand Serlet about third-party apps on the iPhone π
October 2, 2007
Email to Phil Schiller about Googleβs ad platform for iPhone
October 10, 2008
Email to himself: βI grow little of the food I eatβ¦β π
September 2, 2010
Outline of Appleβs strategy for 2011 π
October 24, 2010
"It's time for [Amazon] to use our payment mechanism or bow outβ π
November 22, 2010
Email to Eddy Cue about bookstores on iOS
February 6, 2011
Emails with execs about Facebookβs iPad app
July 11, 2011
Phil Schiller
Emails with execs about removing the iOS developer NDA
August 4, 2008
Email about Steve Jobs's request for the App Storeβs financials
July 15, 2009
Emails with eBay CEO John Donahoe
November 1, 2009
Email to Steve Jobs about App Store complaints
November 20, 2009
Email about the "very high" threat from Amazon's App Store
March 29, 2011
Email about βbad appsβ in the App Store π
February 3, 2012
Email about Microsoft's desire to use an external payment system
April 13, 2012
Email to Appleβs ad agency about iPhone marketing π
January 25, 2013
Email to Tim Cook about switching ad agencies
January 27, 2013
Emails with execs about iMessage for Android π
April 8, 2013
Email about growing the Mac App Store
December 24, 2015
Forward of App Store comments from Apple bloggers
January 9, 2016
Email about iOS racing games
November 27, 2017
Idea for a βJump Startβ program for small developers
June 21, 2018
Emails with execs about a βunique arrangementβ with Netflix
July 28, 2018
Emails with T-Mobile exec about In-App Purchase
September 6, 2018
Discussion of an upcoming CNBC story about the App Store
June 21, 2019
Email about controversy surrounding HEY email app
June 17, 2020
Others
Emails between Apple and its ad agency about iPhone βfirstsβ
April 5, 2010
Samsung exec: "this is our best opportunity to attack iPhone"
October 4, 2011
Slides from presentation: βCompeting on Privacyβ
January 10, 2013
Discussion of a blog post: β10 Things Google Play Does Better than the App Storeβ
March 19, 2015
Discussion of Googleβs app review process
March 19, 2015
Email from developer Cabel Sasser about App Store frustrations
January 4, 2016
Email from Beats Music CEO about iMessage and Android
March 3, 2016
Email from App Store chief about app downloads from farmed accounts
July 19, 2016
Headspace CEO reaching out to App Store about copycat apps
November 18, 2016
App Store team: Apple's Files app was manually boosted over Dropbox
May 7, 2018
Discussion of taking a 30% cut of Uber's membership program
June 26, 2018
Email from Uber product manager about In-App Purchase
August 7, 2018
Apple execβs concerns about buying or partnering with Bing
August 29, 2018
App Store chief: If In-App Purchase is optional, βno one will ever use itβ
December 12, 2018
Emails about Metal games with memory problems on iOS 12
February 20, 2019
"LinkedIn has been rejected for using the same language that Apple usesβ
May 1, 2019
Emails about Fortniteβs problems upgrading to Xcode 11
March 3, 2020
Summary of press coverage before House antitrust hearing
July 29, 2020
FTX
Sam Bankman-Fried
Emails to Paradigm VCs about investing in FTX
April 22, 2021
Memo about βuncanny valleysβ and βan approximate list of what mattersβ
Undated
Memo about Michael Kives and βa one-stop shop for relationshipsβ
February 2022
Email to Attorney General of The Bahamas
November 10, 2022
Messages to Vox writer
November 16, 2022
Google Doc with βrandom probably bad ideasβ π
Circa late 2022
Others
Notes from Caroline Ellison: βThings Sam is freaking out aboutβ
Circa fall 2022
Messages with Sam Bankman-Fried about βan increasing dreadβ
November 2022
Google
Sergey Brin
βIrate call from Steve Jobsβ π
January 23, 2006
Email to execs: "There is a social networking bubble"
October 13, 2007
Marissa Mayer
Email to execs about the advantages of scale
August 20, 2009
Larry Page
"I think we should look into acquiring [YouTube]" π
November 8, 2005
βWhere are we atβ on acquiring YouTube?
January 23, 2006
Sundar Pichai
Emails with execs about search negotiations with Apple
June 6, 2007
Email to exec about employee losses to competitors
April 16, 2019
Message to exec: βcan we change the setting of this group to history offβ
October 12, 2021
Eric Schmidt
Email to execs about phone call from Meg Whitman
September 7, 2005
βI don't want to create a paper trailβ for Googleβs recruiting rules
October 4, 2005
Emails exploring the βlikely cost of acquiring YouTubeβ π
February 7, 2006
Others
Email from YouTube cofounder Jawed Karim about "aiming high"
February 11, 2005
Email from YouTube cofounder Jawed Karim about βvideo ideaβ π
February 13, 2005
Engineerβs notes on nascent Android project
July 15, 2005
Email from Sequoiaβs Roelof Botha to YouTube cofounder
August 5, 2005
YouTube investment memo from Sequoiaβs Roelof Botha
Circa 2005
Email to board of directors about buying DoubleClick
March 23, 2007
Slide from presentation: βAntitrust Basics for Search Teamβ
March 2011
Email from Anthony Levandowski: Googleβs self driving project is broken
January 9, 2016
Email from Epicβs Tim Sweeney about bypassing the Google Play Store
February 22, 2018
Emails about buying a stake in Epic Games
July 15, 2018
Email describing Sundar Pichaiβs meeting with Tim Cook
December 20, 2018
Engineer: Deep ML is a serious risk to Google search
December 26, 2018
Email from Barry Diller to exec: βIβm on the edge of revoltβ
December 12, 2019
Product manager: Stripe is βkicking our buttβ
September 9, 2020
Messages between execs about Apple and privacy
January 27, 2021
Meta
Sheryl Sandberg
Email to Google exec Jonathan Rosenberg about Facebook-Google relations π
August 9, 2008
Kevin Systrom
Messages with investor Matt Cohler about Facebook buying Instagram π
February 13, 2012
Messages with Mark Zuckerberg about Facebook buying Instagram π
March 19, 2012
Mark Zuckerberg
Email to employees about development speed and major product areas
February 14, 2008
Facebookβs philosophy on perks
September 18, 2009
Email to employees: βPlease Resignβ π
September 22, 2010
Message to Chris Cox about Instagramβs growth
February 8, 2011
βI get that your team has issues, so fix them and ship the appβ π
September 11, 2011
Messages with CFO David Ebersman about acquisition strategy π
February 27, 2012
Messages with exec Mike Schroepfer about buying Instagram
March 9, 2012
Emails with execs: Could Facebook move faster? π
March 30, 2012
Messages with engineer: Should we buy Instagram, Foursquare, or Pinterest? π
April 5, 2012
βIt'll be a while before we can buy Googleβ
April 9, 2012
Email approving the shutdown of Vineβs API access
January 24, 2013
Email to Jan Koum about acquisition rumors π
April 6, 2013
Thoughts on a Messenger Platform
December 9, 2013
Email about Tinder and people recommendations
January 11, 2014
Email about company goals for 2016
December 28, 2015
Facebookβs VR / AR strategy π
June 22, 2015
Email about competitive analytics for Snapchat π
June 9, 2016
βI worry weβre miscalibratedβ on Elizabeth Warrenβs antitrust issues
March 8, 2019
Email to Peter Thiel and execs about Millennials and predictions for 2030 π
January 4, 2020
Email to Anthony Fauci
February 27, 2020
Other
Email from Dan Rose to Sheryl Sandberg about the competitive threat of messaging
October 9, 2012
Email from Jan Koum to Sequoia Capital partner about WeChat
November 5, 2012
Email from CFO David Ebersman about WhatsApp acquisition
February 18, 2014
Email from Reed Hastings to Peter Thiel about Facebook board π
August 14, 2016
Memo on βBuilding the Discovery Engineβ amid competition from TikTok
April 27, 2022
Microsoft
Jim Allchin
βWe were smokedβ by Appleβs music store π
April 30, 2003
Emails with execs about the iPod
November 13, 2003
Email to Bill Gates: "I would buy a Mac today if I was not working at Microsoft" π
January 7, 2004
Bill Gates
Memo about the companyβs strategy for the '90s
May 16, 1991
Email about the company's βhard-core detractorsβ
December 4, 1993
βI want to learn a lot of factsβ about Netscape
July 28, 1996
Email to exec: I'm literally losing sleep over Java π
September 30, 1996
Email to execs about discussions with Apple
July 1, 1997
βI want to apologize for my last emailβ
October 26, 1997
Email to Wall Street Journal columnist Walt Mossberg
May 14, 1998
Email to execs: βThe quality is giving us a bad nameβ
October 19, 2000
Writeup of experience installing Movie Maker π
January 15, 2003
Reactions to the launch of Appleβs music store π
April 30, 2003
Emails with execs about the iPod and "scenario thinking" π
November 2, 2003
Satya Nadella
Email about Xboxβs market share vs. PlayStation
April 29, 2021
Email about Xbox Cloud Gaming: "I want to use this tactically vs GOOG/AAPL"
September 1, 2022
Phil Spencer
Email about Microsoft's gaming strategy: βWe are exactly like Polaroidβ
February 15, 2019
Reactions to PlayStation 5: βtoday was a good day for usβ
March 18, 2020
Email to execs about buying Nintendo amid TikTok talks
August 6, 2020
Others
"[Steve Ballmer] thinks we ought to admit that Windows 98 will be a yawner"
August 21, 1997
Mac Business Unit exec: "my recent discussions with Steve [Jobs]"
July 6, 1998
Summary of Bill Gatesβs reactions to a product demo
December 4, 1999
Reactions to Mac OS X Tiger: βSteve copied our pitchβ π
June 29, 2004
Email about Appleβs reluctance to replace Google with Bing
November 5, 2009
CTOβs email to Satya Nadella and Bill Gates: βThoughts on OpenAIβ
June 12, 2019
Xbox exec: We could "go spend Sony out of business"
December 17, 2019
Emails from ex-PlayStation exec to current CEO about Microsoft buying Activision
January 19, 2022
OpenAI
Sam Altman
Email to Elon Musk: Should we start a βManhattan Project for AIβ? π
May 25, 2015
Email to Elon Musk about early plans for OpenAI π
June 24, 2015
Elon Musk (OpenAI)
Email to cofounders: βDeepmind is causing me extreme mental stressβ
February 22, 2016
Email to cofounders: βOpenAI is on a path of certain failureβ π
January 31, 2018
Ilya Sutskever
Email to Elon Musk and Sam Altman about "important concerns" π
September 20, 2017
Tesla
Elon Musk (Tesla)
Draft schedule
April 30, 2017
Email to general counsel about added compensation
July 30, 2017
Emails to board about taking Tesla private
August 2, 2018
Texts with Airbnb cofounder Joe Gebbia π
August 7, 2018
Texts with James Murdoch: βEverythingβs better with fireβ
August 7, 2018
Email to large investor: βDon't ever send emails like that to Teslaβ
August 7, 2018
Texts with Larry Page π
August 9, 2018
Texts with Saudi Public Investment Fundβs Yasir Al-Rumayyan π
August 10, 2018
Email to Goldman Sachs advisor about taking Tesla private
August 11, 2018
Email to general counsel: Saudi PIF was βall-in for a Tesla take-private when we met"
August 12, 2018
βI just deleted my Instagramβ
August 21, 2018
Email to employees: βIf an email is sent from me with explicit directionsβ¦β π
October 4, 2021
Emails to execs and employees about remote work π
May 31, 2022
Others
Investorβs advice for Elon Musk
July 15, 2018
Email from Goldman Sachs advisor about taking Tesla private
August 9, 2018
Discussion materials from Goldman Sachs on target list for Tesla go-private
August 15, 2018
Email from Silver Lake advisor about potential investors for Tesla go-private
August 16, 2018
Theranos
Elizabeth Holmes
Handwritten schedule π
Circa 2005β2009
Email to James Mattis
August 26, 2011
Email to investors about Theranos's commercial launch
September 6, 2013
Texts with Sunny Balwani about βMy new life as of this nightβ
November 7, 2014
Email to Rupert Murdoch about β[being] part of our companyβ
January 6, 2015
Email to Rupert Murdoch about Wall Street Journal story
September 8, 2015
Others
Handwritten document from Sunny Balwani about βPursuit of Success in Businessβ
Circa 2005β2009
Texts from Sunny Balwani: βI am responsible for everything at Theranosβ
September 8, 2015
Email from James Mattis about The Wall Street Journalβs reporting
October 18, 2015
Twitter
Dick Costolo
Email to board: βWe need to start shipping and iterating on the productβ
October 16, 2014
Email to board about mobile video strategy
November 30, 2014
Email to board member about stepping down as CEO
March 4, 2015
Jack Dorsey
"I have three immediate priorities" as interim CEO
June 22, 2015
Texts with Elon Musk: βa new platform is neededβ π
March 26, 2022
Texts with Elon Musk: βThis is the right and only pathβ
April 25, 2022
Texts with Elon Musk about Parag Agrawal
April 26, 2022
Elon Musk (Twitter)
Texts with Antonio Gracias about free speech
March 5, 2022
Texts with Parag Agrawal about ideas for Twitter π
April 7, 2022
Texts with Parag Agrawal about bots on Twitter
April 8, 2022
Texts with Parag Agrawal: βWhat did you get done this week?β π
April 9, 2022
Texts with board chair Bret Taylor
April 9, 2022
Texts with Larry Ellison π
April 20, 2022
Sam Bankman-Fried reaches out about partnering on Twitter deal π
April 25, 2022
Texts with Marc Benioff about βTwitter conversational OSβ
April 27, 2022
Texts with banker: βIt wonβt make sense to buy Twitter if weβre heading into WW3β
May 8, 2022
First email to employees
November 9, 2022
Email about Twitter's finances
May 15, 2023
Linda Yaccarino
First email to employees
June 12, 2023
Others
Product and engineering execs: We need to be focused on shipping
November 25, 2014
Email from investor relations about βPossible hot topicsβ
June 9, 2015
Email from Marc Andreessen about investing in Twitter acquisition
April 25, 2022
Email from board member to general counsel: βO My Freaking Godβ
October 27, 2022
Uber
Travis Kalanick
Email to Google exec about self-driving competition
March 7, 2015
Text to colleague about meeting with Joe Biden
January 2016
Texts with Anthony Levandowski about self-driving
March 1, 2016
Others
Email from Sequoiaβs Doug Leone to portfolio companies
April 17, 2000
Larry Ellison: βI need daily reports until the customer is happyβ
March 23, 2001
Airbnb cofounder Joe Gebbia: "I thought of a way to make a few bucks"
September 22, 2007
Stewart Butterfield's resignation letter from Yahoo π
June 13, 2008
Nokia CEO Stephen Elop: βour platform is burningβ π
February 2011
Email from Barry Diller to Tinderβs cofounder
March 14, 2014
Barry Diller: Facebook is trying to "steal" Tinder's cofounder
April 12, 2014
Email from Match CEO about Barry Diller's threats to Tinderβs cofounder
May 5, 2017
Messages with Robinhood COO about meme stocks
January 28, 2021
First email to employees from Peloton CEO Barry McCarthy
February 8, 2022